Retail Design - Red 3 Display

RED3’s SCOPE OF WORK

RED3 designs retail stores for both large and small retailers and our specialty is “bang for buck”. Our goal is to create stores that both “look good” and “sell goods”. With our client’s input we collaboratively create stores that come in on time and within budget while fulfilling your retail vision. RED3 can provide any combination of the services listed below to best suit your particular requirements. An initial meeting or conversation will determine the scope of work required and we can then provide a fee range.

1) If you have an existing store that simply needs an upgrade we typically request pictures of the store and a wish list o f
changes that you would like to see. These might include signage, finishes and colors, fixtures, layout, lighting, etc. We then
mutually determine your design requirements so we can put together a game plan and a budg Cavallo Gift Shop Main 100 et.

2) Whether you are planning a remodel or are leasing a new store we can help you create a realistic budget and time line for the stores design and construction and prepare design drawings. Our typical scope of work includes:
1. Concept Review
2. Budget Analysis
3. Store design and merchandising consultation as required.
4. Design documents including:
a. Floor and fixture plans
b. Lighting plans
c. Interior elevations & renderings
d. Custom fixture details and specifications
e. Color and material specifications
f. Video and sound planning
g. Visual merchandising review and planning
h. Web site analysis and in-store interactiviy
5. Graphics, branding and logo review and design
6. Provide and review equipment and display bids
7. Coordinate architectural plans and prices
8. Review General Contractors bids and contracts
9. Design consultation through completion

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3) We also work with our clients to insure that the product merchandising is consistent with the design of the shop. Why design a great looking shop and then have the merchandise displayed improperly? In addition many of our clients look to our design staff for their experience in the field. We have been designing stores since 1981 and every year we “touch” hundreds of stores in every retail category. If you have a question about store design, display or construction we can usually provide an answer

DESIGN STAFF Monterey store discovery design header 1 Our “Designer in Chief”, Jeff Grant, hails from three generations of retail planners. Both his father and grandfather were in the design and display business and the family’s history in the fixture business dates back to 1925, Grandpa Victor Grant actually manufactured the coconuts used in Hollywood’s famous Coconut Grove Night Club. Jeff has been actively involved in designing, equipping, and building retail projects since 1978.

Our design team has developed projects with high profile retailers including Disney, Universal Studios, RMS Titanic, the United States Olympic Committee, and numerous professional sports teams including the Yankees, Dodgers, Angels, and Bears. However, Jeff’s specialty is helping small retailers of all types maximize their investment when planning and building their stores. Jeff Grant is the author of “Store Planning 3.0” and is often a lecturer at retail trade shows. He lives in San Diego, California, travels extensively and works with merchants daily designing stores, providing retail fixtures and displays and dispensing advice, ideas, and suggestions.

Jeff Grant 1