This is an easy-to-read and comprehensive guide to start and run a retail cannabis business. Despite how it looks, a cannabis business can fail. The retail cannabis business is in tricky waters, and it can feel frustrating at the start. Whether you are a newcomer or a would-be business owner, the Retail Cannabis Handbook offers a step-by-step guide to opening and appreciating the retail side of the marijuana business. In covering every major aspect of opening a cannabis business, you get: CHECKLISTS for owners and managers that covers steps to set up business and training systems. EXPERT advice on setting up your business for success by choosing the right location, interior design, security planning, hiring best practices, and product choices. OVERVIEW of the cannabis industry, cannabis laws, application process, and how to structure a business plan (costs, professional services, sources of financing, etc.). MARKETING and promotions idea, knowing what customers want from you, what your website and digital marketing shows, and much more. This covers Canadian and American cannabis laws, focused on bringing repeat customers and managing the day-to-day operations of inventory management and cost controls.