This 270 page book provides a nuts and bolts approach to building your new store that will both save you money and provide real world design ideas to make your store, "your customer’s favorite”. Written by retail designer Jeff Grant who has designed over 1000 stores in the USA and internationally.

"As with any project that requires a serious investment of time and energy, care should be taken to cover all the bases in planning your store. Just as you must give your product vendors sufficient time to manufacture and ship the merchandise you plan to sell, offer the same courtesy to your store designer, contractor and fixture supplier.

Plan ahead. Don’t try to jump into a new store or a remodel overnight. Take the time to figure out what you want to do, when you want to do it and how much money you have to do it with.

How do you come up with a rational approach to coordinating all the details involved?"