Consumers’ shopping patterns vary. Some shop when they need specific items while others like to see what is new. There is also a recreational consumer who confesses to shopping as “retail therapy” and will visit your location frequently. As retailers, especially boutique and specialty store owners, to increase your sales revenues, you want to display your goods in subtle ways that will catch shoppers’ eyes and draw them to your displays. Customers look at a mannequin and think to themselves, that is what I will look like wearing that outfit. And they buy it.
Mannequins are long term work horses so spend wisely and look to the return your investment